If you’re in private practice, you need a business coach

I started working with a business coach recently and suddenly I’ve realized what’s been missing from my life all these years!  If you’re reading this because you’re interested in hiring a business coach, let me first just say that I went into it with different reasons than most therapists do.  I’m at a place right now that probably a lot of therapists wish they were at.  My schedule book is full and I have a successful practice.  I decided to hire a business coach not because I was struggling to find clients, but because I was wondering what the next step was.  My questions were:  “Can I make things more efficient?” “Can I work less hours while making the same money?” “Can I add on other revenue streams?”  “Can I stabilize my practice so I don’t experience the seasonal changes as intensely?”  The answer from my coach was “Definitely!”

I’ve read a lot of marketing books and blogs and thought I had figured it all out.  I now realize I knew nothing.  My coach has been a big help to me and I wish I had had one from the beginning of my practice.  I realize I wouldn’t have had to work so hard and would have reached success much sooner.  If you’re thinking of hiring a business coach, I recommend hiring one that specializes in therapists.  One of the issues I found in the multitudes of telemarketers that would contact my business trying to pitch a sale, is that none of them specialized in therapists and if you pushed them on the issue, they would admit that they had no therapist clients.  They assumed that people hired a therapist the same way they hired a plumber.  Of course, we know that that’s completely false, but I think it’s an assumption that a lot of non-therapists make.  That’s why you need to hire someone that specializes in our market.

When I was looking to hire my business coach, I narrowed it down to three candidates: Dianne Dawson, Casey Truffo, and Deb Legge .  I decided to go with Dianne because after talking with her, I felt an instant connection.  It was sort of like that moment when you try on the right wedding dress.  I just knew that this was the right coach for me.

Although having a business coach is sort of like having a therapist for your business, unlike our clients, you can’t pay for it with your health insurance.  A business coach is going to cost you, but you should really think of it as an investment.  A good coach is worth every penny and you will get that money back and then some through increased productivity and revenue.  A good coach should also provide ways for you to measure if your time together is working.

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My name is Marina Williams and I am a licensed mental health counselor with a private practice in Jamaica Plain, MA. This website is my professional website devoted to my activities as a therapist. If you are interested in finding out more about my private practice, please visit my other website JPcounseling.com


Do you want to make an appointment for counseling or supervision? Interested in having me speak at your event? Have any questions or concerns? Feel free to contact me at 774-240-5550 or info@jpcounseling.com