If you’ve been a therapist for longer than a year, you know what I mean when I say the “slow season”. For us therapists, the busy season is October to May, and peaks from February to April. Right now, we have more clients than we know what to do with, but we know that come June we’re going to be hungry for more clients again. And of course, August is the absolute slowest month, prompting many therapists to just take that whole month off. Believe it or not, you need to start planning for this slow season now if you expect to have new clients coming in during the summer.
Often during the slow season we’ll get ideas for things we can do to bring in clients, but it’s too late to implement them. For instance, last summer I got the idea that I could do speaking and presentations about therapy at some of the conferences that happen during the summer. However, by that point it was too late to sign up for that. I would have needed to have started that process back in March. In other words, any extra marketing you plan to do to give you a boost in the summer, you really need to start planning for those things now. Keep in mind that new marketing efforts usually don’t take effect until about three months later.
Or perhaps you’ve decided that you’ll use the extra time you’ll have in the months ahead to start a new project. There are some projects that you know will pay off later, however, you will still need time to work on them. The summer is a great time to do that. Those projects could include writing a book, opening your private practice,or launching a side business. Either way, if you want to make the most of your free time in the summer, you should think start thinking about those things now. Some things require months of waiting before you can get started. Why not do the waiting now while you’re still busy?